Corporate Image Management using Structural Equation Modeling (SEM)

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Assessing Knowledge Management: Refining and Cross-Validating the Knowledge Management Index (KMI) using Structural Equation Modeling (SEM) Techniques

With growing interest in KM-related assessments and calls for rigorous assessment tools, the objective of this study was to apply SEM techniques to refine and cross-validate the KMI, a metric to assess the degree to which organizations are engaged in knowledge management (KM). Unlike previous KM metrics research that has focused on scales, we modeled the KMI as a formative latent variable, ther...

متن کامل

Structural Equation Modeling With the sem Package in R

R is free, open-source, cooperatively developed software that implements the S statistical programming language and computing environment. The current capabilities of R are extensive, and it is in wide use, especially among statisticians. The sem package provides basic structural equation modeling facilities in R, including the ability to fit structural equations in observed variable models by ...

متن کامل

Structural Equation Modeling (SEM) Using SmartPLS Software: Analyzing Path Models Using Partial Least Squares (PLS) Based SEM

This ‘hands-on’ workshop will demonstrate how to obtain and use sophisticated, but (currently) free, visual software for assessing the measurement and structural model characteristics of path-based SEM quantitative models using a partial least squares (PLS) approach. The workshop will be presented as a teaching aid for faculty, doctoral students, and for other researchers who are engaged in SEM...

متن کامل

The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

Background. Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance. Objectives. The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ceramic and tile companies. Methods. The current study was conducted with a survey method. Standa...

متن کامل

Explain of Structural Equation Modeling (SEM) at Norms of Rural Housing Establishment

The purpose of this study is to explain the theoretical model of the norms of rural housing formation in cold and mountainous climatic area of Ardabil province. The housing issue is one of the most important issues that human beings have always had to deal with and have long been trying to address and find a decent answer. The study of the renovation and improvement of rural housing in Iran sho...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)

سال: 2002

ISSN: 0385-5481,1880-4705

DOI: 10.2333/jbhmk.29.174